From stringent customs and trade restrictions to sudden spikes in demand for limited-supply products, wineries and importers of wine have a lot on their plates (or in their glasses!).
Anyone who works in supply chain management knows that balancing supply and demand is nothing short of an art, one that varies so widely from industry to industry that a veteran in one sector can still take decades to master it in another.
That complexity certainly holds true for the spirits industry. Between a complex web of international and local trade regulations, unpredictable fluctuations in consumer demand trends, and the fragility of wine bottles themselves, there are plenty of variables that supply chain stakeholders must account for with each shipment.