Looking Ahead

The incident comes at a time when food product recalls in the United Kingdom are on the rise, experiencing a 78% increase since last year. In March, British cereal company Weetabix had to recall its 500g boxes of Oatibix Flakes following concerns of contamination by blue rubber. Since Weetabix had a tight grasp on its product data, they were able to quickly isolate the potential contamination to just four batches of cereal.

In both instances, the visibility facilitated by companies’ astute supply chain management mitigated the damage caused by the recalls, both in terms of operations and consumer safety. Without a doubt, transparent supply chains are vital for every food manufacturer hoping to avoid a large scale recall like Mars’.


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