Practically anywhere you go in world, there will be a McDonald’s serving the exact same burger and fries you’d find in your hometown. That’s all made possible by a strict approach to product management that goes from the inspection of livestock to the drive-thru window.
McDonald’s has what might be one of the most ubiquitous supply chains in existence. With over 30,000 restaurants in 199 countries, the product this global mega-corporation sells in each country is almost 100% consistent. The restaurant franchise has been consistently rated as having the #2 supply chain in the world by Gartner.
If you’re looking to play “ketchup,” read on for insights into just how McDonald’s has managed to create such a successful strategy for consistently and affordably delivering the product its customers expect.