When the “Champions” aren’t champions, the extra wares don’t just disappear.
Have you ever noticed that when the clock reaches zero at the end of the Super Bowl, commemorative apparel for the winning team is almost instantaneously in circulation? Within minutes, proud fans are wearing hats and modeling t-shirts with the word “Champion” printed across the front.
This isn’t some manufacturing magic trick: both competing NFL teams have apparel made in advance of the big day. But how does production for this gear unfold, and what happens to all the irrelevant shirts and hats when one team inevitably falls short of champion status?