01.29.18


High-Flying Gaga

The most recent halftime performance required similarly careful planning and execution. From jumping from the stadium’s roof to neatly catching a glimmering football, Lady Gaga successfully captivated audiences with the support of some well-timed special effects, including an American flag made of LED drones. In order to create this effect, the show’s organizers deployed 300 drones, each of which was outfitted with sophisticated LED lights that could display more than four billion different color combinations. Since FAA regulations prohibit drones from flying within 34.5 miles of the hosting facility, this segment had to be recorded in advance.

Whether you’re enjoying the next Super Bowl halftime show from the stands or your own sofa, give some thought to the complex logistical solutions that make it all possible — and get ready for kickoff!


Newsletter

Get the latest Supply Chain articles delivered to your inbox.


Latest Articles

Blog - 08.14.2018

Brick by Brick

Moving LEGOs from the Factory to the Store

Blog - 07.30.2018

Tapped Out

Keeping Beer Fresh from the Brewery to the Fridge

Blog - 07.16.2018

The Sound of Music

Staging a Successful Concert