Sell, Sell, Sell!

If a concert happens and no one’s there to hear it, did it really happen? No one likes to put on a show for an empty room, so organizers need to announce the event well in advance to provide promoters with ample time to drive ticket sales. Encompassing everything from printed posters to digital ads, the marketing budget should be spent wisely, targeting the demographics and groups who are most likely to be interested in the event. Low-cost but high-impact advertising tools, such as social media and email marketing, should also be utilized.

If you can tap into the right audiences, the demand for live music is certainly there: in 2015 alone, almost 60 million concert tickets were sold in North America (totalling $6.9 billion in revenue). While not everyone can be a major star like Bruce Springsteen or Beyonce, who led the most successful worldwide musical tours of 2016, following the steps we’ve outlined here will keep your musical supply chain humming, helping the band bring down the house and leaving every attendee hungry for more tunes.


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