Though it seems that fall’s only just arrived, smart retailers have been preparing for the holiday season since last Christmas. That’s because there’s no bigger test of their ability to satisfy customers than Black Friday.
Black Friday: the most important day of the year for dedicated shoppers and retailers alike. On the day after Thanksgiving, millions upon millions of people look to capitalize on the sales that signal the start of the holiday season. Over the years, the parameters of Black Friday have expanded, as stores are increasingly opening their doors on the night of Thanksgiving, with others extending sales well past the day of. And that’s not to mention that more and more shoppers are seeking Black Friday (or Cyber Monday) deals online.
How can stores be sure they have the items customers want to see and buy online and on the shelves? The answer lies in planning, preparedness, and, of course, a little bit of holiday magic to avoid a major disruption like a storm or last year’s bankruptcy of the Hanjin shipping company.