How the much-hyped Fyre Festival went from social media event of the year to a major SOS.
This past April’s now infamous Fyre Festival was supposed to be a chic Instagram influencer's dream getaway — instead, it quickly devolved into a muddy, lord of the flies-esque PR disaster. So what caused this Ja Rule-sponsored event to devolve into an un-photogenic mess?
To put it simply: a major failure of logistical planning. Without careful coordination, boutique music festivals like Burning Man can easily turn from desert oasis to chaos. From stocking up on food to constructing state-of-the-art venues, an enormous amount of event planning is required to ensure that ticket holders get their money’s worth.
Here’s why the Fyre Festival’s supply chain (or lack thereof) was a lawsuit waiting to happen right from the get-go: