What does it take to deliver romance at the click of a button?
These days, sending your significant other a bouquet of flowers for Valentine’s Day is as easy as a click of a button — literally. While convenient for consumers, online flower ordering poses unique challenges for florists. For an industry that nets most of its revenue during major holidays, the stakes are especially high on Valentine’s Day, which accounts for 40% of the annual holiday earnings for the floral industry.
Even small slipups around this time of year can have a deep impact on the annual bottom line. But how do floral shops manage to accommodate the crush of the Valentine’s season, while keeping lean during less busy times of the year?