With a looming coffee shortage, what better time to appreciate what it takes to get the bean from the ground to your cup?
If you’re like 54% of American adults who simply cannot function without drinking coffee everyday, you probably drink around 3 cups a day. Does this sound about right? If so, you’re part of a US population that spends $40 billion on coffee each year, and a global population that consumed 150.2 million 60kg bags of coffee in 2014. This year, worldwide coffee consumption is expected to grow to 152.1 million, fueled in part by Starbucks’ continuous expansion. Meeting such immense demand requires fine-tuned logistics and a lot of cooperation.