Every March, millions of Americans come together to celebrate all things green. Find out how suppliers, distributors, and transportation companies come together to make St. Patrick’s Day festivities possible.
More than 33 million people living in the U.S. claim Irish heritage, and they’re joined by nearly 90 million Americans of non-Irish descent who also participate in St. Patrick’s Day festivities across the nation — a figure that equates to nearly 22 times the population of Ireland itself. That adds up to quite a big St. Patty’s economy: celebrants will spend more than $4.63 billion during the celebrations, or approximately $40 per person.
With this many people coming together, the logistics for parades, food and beverage distribution, and even clothing and retail are monstrously complex — and crucially important.