Not Just Your Grandpa's Game

Today, there are 23.8 million golfers in the United States who generate almost $70 billion in revenue every year — but golf’s overall popularity has dwindled in recent years. Manufacturers have adjusted their production processes accordingly, turning their efforts towards longer production cycles and a focus on custom fitting.

The golf industry is hoping to keep its sport — which has traditionally been the domain of retirees — alive and well by appealing more to millennials, with better and more accessible equipment, shorter courses, and even pay-by-hole options for beginners or busy 9 to 5ers. Although the industry may see some upheaval in coming years, boomers across the country can rest assured they’ll still get their Saturday tee-time.

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