06.04.18


Not Just Your Grandpa's Game

Today, there are 23.8 million golfers in the United States who generate almost $70 billion in revenue every year — but golf’s overall popularity has dwindled in recent years. Manufacturers have adjusted their production processes accordingly, turning their efforts towards longer production cycles and a focus on custom fitting.

The golf industry is hoping to keep its sport — which has traditionally been the domain of retirees — alive and well by appealing more to millennials, with better and more accessible equipment, shorter courses, and even pay-by-hole options for beginners or busy 9 to 5ers. Although the industry may see some upheaval in coming years, boomers across the country can rest assured they’ll still get their Saturday tee-time.


Newsletter

Get the latest Supply Chain articles delivered to your inbox.


Latest Articles

Blog - 10.10.2018

Cracking the Nut

The Supply Chain of Peanut Butter

Blog - 09.25.2018

Over the River and Through the Woods

The Complex Logistics of Bridge-Building

Blog - 09.10.2018

Lager For Days

Behind the Scenes at Oktoberfest