When October rolls around, everyone wants to have the best Halloween costume at the party. Here’s how pop-up shops capitalize on seasonal demand, year after year.
This year alone, Americans will spend $2.5 billion on Halloween costumes, and more than $8 billion on candy, costumes and Halloween home décor combined. In the 1980s, Joseph Marver founded Spirit Halloween, the original Halloween pop-up shop, to meet this growing demand for festive wares. Since then, Halloween pop-up shops have become wildly successful, providing retailers and commercial landlords a low-maintenance way to turn a seasonal profit.