10.04.16


Don't You Wanna? Wanna Fanta!

Perhaps surprisingly, given this odd medley of ingredients, Fanta’s sales quickly took off. By 1943, two years after the trade embargo had cut off syrup shipment, three million cases of Fanta had been sold in Germany and its occupied countries. This was more than enough to keep factories open throughout the war. Interestingly, not all of this Fanta was enjoyed as a beverage -- much of the supply was used to sweeten soups and stews, since traditional sweeteners were heavily rationed.


Despite the drink’s success, Coca-Cola discontinued its production after the war, only to bring it back in 1955 to compete with new Pepsi products. Today, Fanta is still uniquely sought after abroad and is the 10th most popular soft drink in the U.S. While its origins in Nazi Germany occasionally resurface in a PR controversy, the company has put its early days behind it, and Coca-Cola now enjoys the relative supply chain stability of peacetime.


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