WWII era embargoes greatly impacted the international supply chain -- here’s how Fanta emerged in response to trade restrictions on Coca-Cola syrup.
By the start of World War II, supply chain management was already a well-established practice. In fact, such logistical precision would greatly influence the outcome of the war,as the Allies’ more advanced supply chain allowed them to quickly deliver larger quantities of materiel (military materials and equipment) to the battlefield. Between 1942 and 1944, the U.S. sent more than 17 million tons of cargo to the U.K., allowing their troops to continue the war effort unimpeded by materiel shortages.
The war itself also had a significant impact on the supply chain. On July 26, 1941, the U.S. froze all Japanese assets in the U.S., causing Japan to lose access to three-fourths of its overseas trade. Starting in 1939, France and the U.K. restricted the supply of textiles, metals, and food to Germany, an effort the U.S. joined in 1941.
These restrictions affected military decisions, but they also impacted companies whose profits hinged upon foreign trade and international production. Having lost access to a stable supply chain, companies needed to improvise.