Getting a group together for a night out is harder than herding cats. And if you think that's hard, however, take a tour inside the supply chain to understand the logjam that logistics can be.
Have you ever tried to organize a party over a group text conversation? If so, you know that two things are true: one, Jean Paul Sartre was right, that “hell is other people;” and two, there’s no hope for any cooperation between groups of people, ever. gathering your friends for a night out is like herding cats, if cats had different schedules, starkly different preferences, and were somehow less understanding than they already are.
Group texts may seem impossible, but they pale in comparison to the difficulty of something that, for consumers, is routine: shipping and receiving goods. We’ve all mailed letters, ordered clothes from online, or mailed our loved ones packages, and we get pretty annoyed when things don’t go off without a hitch. In reality, we should be astonished that cross-country shipments arrive at all.
The supply chain -- and its long cast of rotating characters -- is one of the most complex and organized communication chains known to humankind. With input from manufacturers, shipping firms, and warehouses, to freight brokers, retailers, and consumers themselves, it’s a complete logistical nightmare of supply and demand. More than just packages, the supply chain even delivers us the food and drinks for a night out, which can be tough to coordinate. Almost as tough to coordinate as…
A Supply Chain Text Chain