The increasing ubiquity of ecommerce has forced traditional brick-and-mortar retailers to reconsider how they do business. The first step: fully-integrated EDI.
Spurred in large part by the rise of ecommerce, the pace of retail has dramatically increased over the past ten years. With customers expecting their products to be delivered in as little as a day or two, brick-and-mortar retailers have been forced to recalibrate their order fulfillment strategies in order to remain competitive. In such a fast-paced environment, close collaboration between retailer and supplier has become more important than ever.
To better adapt to this evolving marketplace, retailers and suppliers alike are increasingly relying on highly-integrated electronic data interchange (EDI) solutions to streamline order fulfillment and respond to shifting consumer demands. These EDI systems help sellers to better integrate their operational infrastructure, hasten communication with backend suppliers, and heighten visibility across the inbound supply chain. By creating opportunities for closer collaboration, these EDI programs are providing retailers and suppliers with the tools needed to tailor order fulfillment to each individual customer. In effect, they’re enabling retailers to move as quickly as their customers already do.