To meet its customers' sky-high expectations and deliver goods in under an hour, the eCommerce giant can't afford to waste a second.
In a digital world where everyone seems to know everything, there are truly few moments where technology surpasses our expectations. How can there be any real mystery when a few taps on your smartphone can answer every question known to humankind?
Yet time and again, Amazon still manages to blow us away. Though we've been able to order products online for more than 20 years, the company still makes the process feel like a modern miracle at times.
That's because Amazon's same-day delivery service -- and in 20 cities, same hour delivery -- practically is witchcraft, as far as the supply chain is concerned. And even though it's not magic, understanding how it works doesn't make it any less amazing.