Thanks to Michelin’s commitment to environmentally conscious manufacturing, the East Asian ecosystem has a better chance than ever of bouncing back.
Like many retailers -- in industries ranging from fashion to food -- tire manufacturer Michelin has recently come under scrutiny for its unethical sourcing and labor practices. A change is afoot, however, as Michelin has renewed its efforts to make good on its trademark promise of finding “a better way forward.”
But how is Michelin taking action? As Public Radio International points out, the company isn’t reinventing the wheel -- rather, they’re reinventing the rubber supply chain.