As one of the largest producers of smartphones, tablets, and computers, Apple must continually tackle the challenges of getting their products from the drawing board to your pocket.
The iPhone’s global prevalence makes it easy to forget that the device is not even 10 years old; you may even remember its release on June 29, 2007. So quickly did the device become ingrained into our culture (and glued to our hands), it’s hard to remember a time before this iconic smartphone was a part of our daily lives. In kind, we take for granted that this product 1) enables us to perpetually and instantly communicate with everyone around us, 2) facilitates nearly every aspect of our day-to-day lives, and most significantly, 3) has and will continue to be available for purchase at any given moment in time.
But there’s more to the story than meets the eye: the 700 million iPhones that have been sold to date have been distributed to us via an enormous amount of logistical planning and problem solving. Here’s a behind the scenes look at why Apple’s supply chain is among the best in the world.