The Importance of the Cold Chain

This incredibly involved process requires meticulous attention to detail -- one misstep, and retailers could end up with droopy and faded blooms, derailing the whole operation and resulting in major revenue lost for suppliers and retailers alike. Streamlining the supply chain for speed and efficiency ensures that the flowers arrive in pristine condition. In particular, properly maintaining the cold chain -- which is the key to successfully transporting food, agricultural goods, and vaccines -- guards against the flowers blooming too early.

So the next time you buy a bouquet of roses, have a little appreciation for the resilient buds -- they’ve weathered a long journey to brighten your day.


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