Here’s how mega-tours are totally rocking the supply chain.
You may know U2 for their iconic frontman, Bono; but if you’re a superfan (or a logistics aficionado), you probably know them for their epic live shows. Their 360° Tour traveled the globe for two years, towing a custom-made steel structure to support the stage configuration that gave the tour its name: audience members sat around nearly the entire circumference of the circular stage, creating a fully immersive experience.
The live music experience is big business, and large-scale tours like the 360° Tour and the Warped Tour are massive logistical works of art. Coordinating the staging, lighting, sound equipment, and crew alone creates a fascinating challenge. Throw in an ultra-tight schedule and long distances between shows, and you’ve got a bit of a supply chain conundrum.
So what exactly did it take for U2 to expertly move enough crew members and equipment to populate a small town all over the globe?