Today, consumers demand 24/7 access to an ever-broadening array of ecommerce channels.
The online retail experience can feel a lot like magic: click the “checkout” button on your shopping cart, and a product shows up at your doorstep as soon as the next day. But retailers, of course, know better. It isn’t magic that gets a product from the factory floor to the shopping cart, but rather, the close coordination of dozens of people along every step in an often long and complex supply chain.
Today, consumers demand 24/7 access to an ever-broadening array of ecommerce channels. But fulfilling this omni-channel experience for customers is putting an uncomfortable strain on many retailers. Companies are no longer tasked with simply getting a product from A to B; they now must navigate a tangled web of ecommerce applications, cloud integration, in-store fulfillment, ERP systems, and touchscreen technology. Retail outlets are looking more and more like mini distribution centers, and smartphones have become the point of sale -- a transformation that’s both complicated and expensive for retailers.