03.09.17


The Conference Itself

There are a number of considerations to deal with once the big day finally arrives, and first and foremost among them is safety. While hotels or other conference sites will usually provide security and emergency medical personnel, conference staff need to work with the venue to ensure that the event goes smoothly. Event planners should also come with signage for everything from restrooms, to exits, to the areas where various events will be staged. Without easily recognizable and clear directions, crowded conventions can easily become chaotic.

Another consideration is identification. Those staffing the event need branded identification — ID badges or uniforms that clearly signify that they’re there to help. Event planners should also provide attendees with a badge or pass to allow easy access to the convention, as well as name tags to facilitate networking among attendees. Most conferences also provide “goodie bags” for attendees, which are usually purchased and packaged by the conference’s sponsors.

With the right planning and execution, the event will go off without a hitch and attendees will leave the conference feeling professionally invigorated — without even being aware of the herculean effort it took to put it all together.


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