Even as demand shifts to more sustainably sourced seafood, fish populations continue to decline at an alarming rate. Supply chain efficiency could be key to stabilizing these numbers.
Around the world, demand for seafood has dramatically increased in recent decades: in the 1960s, the average person consumed 22 pounds of fish per year. In 2012, that number had nearly doubled, reports Aljazeera, coinciding with a massive spike in global fish production -- fisheries and aquaculture produced 174 million tons of fish in 2012, an incredible 11 million ton increase from 2010.
But as general demand continues to grow, consumer expectations have also shifted: for the first time, we now value sustainable practices over price or even brand. Optimizing the way we transport fish from the ocean to our plates is essential to meet those expectations and preserve this dwindling resource.